Instead of watching House episodes all day like a normal person, I spent one of my vacation days making a video about the media practice of greenwashing.

According to the world’s only remaining viable encyclopedia, greenwashing is the “practice of companies disingenuously spinning their products and policies as environmentally friendly.”

I’m interested in the graphic design motifs that seem to pop up whenever a product wants to advertise itself as Good for the Environment. I was inspired by my hilarious friend Gus’s Media Show episode on greenwashing, and I started thinking about all the sans-serif fonts and burlap lining the shelves of my local organic grocery store.*

This is my first video, and I was a bit nervous. I used iMovie to do the editing, and I slapped the whole thing together in an afternoon with the help of some coffee and a misplaced sense of social justice.

I’d like to do more of this. If you guys have any suggestions for other ornery Librarian Avenger topics, I’d love to hear them.

* I live in San Francisco. I patronize an organic grocery store. I don’t own a car or a tv. Live the stereotype!
** That’s Sister Rosetta Tharpe playing in the background, who is the boss of you.

Erica undergoing a brief moment of Muppetface

Last week I spoke at OSCON Ignite, the evening entertainment bit of the O’Reilly Open Source Conference and the Google Awards.

Talks took the traditional Ignite format of five minutes, 20 slides. Slides auto-advance after 15 seconds, ready or not.

Speakers were encouraged to address their personal brand of geekery. I chose to talk about the Librarian Avengers Film Rating System, which addresses some movie metadata I’d like to see. Things like “This film contains a Creepy child Singing” and “Warning! Sylvester Stallone!”

OSCON Ignite is online at blip.tv here

My bit starts around (44:45), but stick around for the whole thing. Make sure to check out Kirrily’s talk on Geeky Things you can Do with Textiles, and Liz Henry talking about the barriers to wheelchair hacking.

The format kept everyone pithy, and although I had to speak before the amazing Damian Conway, I didn’t throw up from stage fright once!

This is causing great joy among our phone support people at work. New technology can be so troublesome!