Jan 10 2010

The Typography of Greenwashing

Erica Firment

Instead of watching House episodes all day like a normal person, I spent one of my vacation days making a video about the media practice of greenwashing.

According to the world’s only remaining viable encyclopedia, greenwashing is the “practice of companies disingenuously spinning their products and policies as environmentally friendly.”

I’m interested in the graphic design motifs that seem to pop up whenever a product wants to advertise itself as Good for the Environment. I was inspired by my hilarious friend Gus’s Media Show episode on greenwashing, and I started thinking about all the sans-serif fonts and burlap lining the shelves of my local organic grocery store.*

This is my first video, and I was a bit nervous. I used iMovie to do the editing, and I slapped the whole thing together in an afternoon with the help of some coffee and a misplaced sense of social justice.

I’d like to do more of this. If you guys have any suggestions for other ornery Librarian Avenger topics, I’d love to hear them.

* I live in San Francisco. I patronize an organic grocery store. I don’t own a car or a tv. Live the stereotype!
** That’s Sister Rosetta Tharpe playing in the background, who is the boss of you.

Dec 22 2008

Oh yes.

Erica Firment

In less than a week, 118 of our friends and relatives will stop by to dance at our wedding. I’m up late picking the music. Any suggestions?

I’m battling the forces of Chicken Dance here, people. I could use a hand. What is on your Do Not Play list?


May 21 2008

More Second Life employee Rap Battles

Erica Firment

Oh yes. The IRC Rap Battles continue at Linden Lab, creators of Second Life. Bridie Linden is in town, and we decided to bitchslap some suckah MCs…

Bridie Linden:
I got so much chips I swear they call me Hewlett Packard
I got so much chips you can have a bag if you’re a snacker

Erica Linden:
Running on energy I stole from Half-Life
Too dark to see gotta use my keyboard backlight
Preying on newbies / I like to watch them break down
Running with Bridie / We start the grid they take down

Both:
Aww. Aw yeah.

Previous Linden Lab rap battles