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	<title>Librarian Avengers &#187; advertising</title>
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		<title>Tube Food</title>
		<link>http://librarianavengers.org/2011/08/tube-food/</link>
		<comments>http://librarianavengers.org/2011/08/tube-food/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 05:58:57 +0000</pubDate>
		<dc:creator>Erica Firment</dc:creator>
				<category><![CDATA[Family]]></category>
		<category><![CDATA[Mommy Stuff]]></category>
		<category><![CDATA[Parenting]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[babies]]></category>
		<category><![CDATA[bagel]]></category>
		<category><![CDATA[Bagels]]></category>
		<category><![CDATA[Bay Area]]></category>
		<category><![CDATA[cheese sticks]]></category>
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		<category><![CDATA[foodie]]></category>
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		<category><![CDATA[morningstar farms]]></category>
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		<category><![CDATA[Parents]]></category>
		<category><![CDATA[toddler]]></category>

		<guid isPermaLink="false">http://librarianavengers.org/?p=2014</guid>
		<description><![CDATA[My young daughter is eating solid food. She has two lower teeth, which she uses to great effect, scraping away like a reverse-squirrel. This is an exciting time for my husband and I, since we get to share some of our favorite foods with her. We also get to see...
Related posts:<ol>
<li><a href='http://librarianavengers.org/2006/07/food-poisoning-part-two/' rel='bookmark' title='Food poisoning (Part Two)'>Food poisoning (Part Two)</a> <small>One of the things I managed to learn in Librarian...</small></li>
<li><a href='http://librarianavengers.org/2011/02/parenthood-by-percentages/' rel='bookmark' title='Parenthood by Percentages'>Parenthood by Percentages</a> <small>In case anyone is interested in the relative effects of...</small></li>
<li><a href='http://librarianavengers.org/2011/04/things-that-now-qualify-as-me-time/' rel='bookmark' title='Things that now qualify as &#8220;me time&#8221;'>Things that now qualify as &#8220;me time&#8221;</a> <small>Breastpumping My commute to work Taking a shower The three...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p class="first-child "><span title="M" class="cap"><span>M</span></span>y young daughter is eating solid food. She has two lower teeth, which she uses to great effect, scraping away like a reverse-squirrel. This is an exciting time for my husband and I, since we get to share some of our favorite foods with her. We also get to see these favorite foods converted into sneeze-splatter and spread across the front of our work shirts. Know this: Bibs are not just for infants.</p>
<p>After a few weeks of experimenting with toddler-cuisine, I&#8217;ve changed the way I shop for groceries. Instead of perusing the shelves of my local organic butcher, thinking &#8220;hmm would this hanger steak would be good pan-seared with truffle salt?&#8221;, I now think things like: &#8220;I wonder what other tube-shaped food this Safeway carries?&#8221; and, &#8220;Oh wow, you could really get a grip on those cheese sticks.&#8221;</p>
<blockquote><p>As a freshly-minted Bay Area foodie, Elizabeth is more pencil sharpener than connoisseur.</p></blockquote>
<p>As a freshly-minted Bay Area foodie, Elizabeth is more pencil sharpener than connoisseur. We hand her a Morningstar Farms veggie sausage when she wakes up, and listen for the high pitched buzzing sound as she fragments it into a light rain of sausage-shavings which patter to the floor. We then lift our soy-sawdust covered child out of the highchair, shake her up and down, and deposit her back in the living room where she carries out her daily experiments.</p>
<p>Bagels are her favorite. Despite its mammoth size, a cinnamon-raisin bagel is easy to grip in both hands and wave around. After a few minutes eating the proportional equivalent of a telephone pole, she holds the bagel over her head and shrieks in delight, praising her sky-gods for the gift of carbohydrates.</p>
<blockquote><p>she holds the bagel over her head and shrieks in delight, praising her sky-gods</p></blockquote>
<p>At the end of a long day&#8217;s eating, it has been my distinct pleasure to discover bagel parts at the bottom of my bra, where they have been covertly deposited by Elizabeth during one of her periods of arm-waving and violent twisting. I believe she has come to view my cleavage as some sort of pantry for the deposit and withdrawal of delicious food items. Rather than admitting defeat and covering my lingerie with contact paper, I&#8217;ve decided to try and interest her in vegetables, which I hope will be gentler and more refreshing in the knockers-region.</p>
<div class="shr-publisher-2014"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Flibrarianavengers.org%2F2011%2F08%2Ftube-food%2F' data-shr_title='Tube+Food'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Flibrarianavengers.org%2F2011%2F08%2Ftube-food%2F' data-shr_title='Tube+Food'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic --><p>Related posts:<ol>
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<li><a href='http://librarianavengers.org/2011/02/parenthood-by-percentages/' rel='bookmark' title='Parenthood by Percentages'>Parenthood by Percentages</a> <small>In case anyone is interested in the relative effects of...</small></li>
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</ol></p>]]></content:encoded>
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		<title>The Typography of Greenwashing</title>
		<link>http://librarianavengers.org/2010/01/the-typography-of-greenwashing/</link>
		<comments>http://librarianavengers.org/2010/01/the-typography-of-greenwashing/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 02:25:52 +0000</pubDate>
		<dc:creator>Erica Firment</dc:creator>
				<category><![CDATA[Favorite Posts]]></category>
		<category><![CDATA[Graphic Design]]></category>
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		<category><![CDATA[environment]]></category>
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		<category><![CDATA[greenwashing]]></category>
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		<category><![CDATA[media]]></category>
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		<category><![CDATA[typography]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://librarianavengers.org/?p=919</guid>
		<description><![CDATA[Instead of watching House episodes all day like a normal person, I spent one of my vacation days making a video about the media practice of greenwashing. According to the world&#8217;s only remaining viable encyclopedia, greenwashing is the &#8220;practice of companies disingenuously spinning their products and policies as environmentally friendly.&#8221;...
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</ol>]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p class="first-child "><span title="I" class="cap"><span>I</span></span>nstead of watching House episodes all day like a normal person, I spent one of my vacation days making a video about the media practice of greenwashing.</p>
<p><img class="alignleft size-thumbnail wp-image-1271" title="Small Plant in hands photo" src="http://librarianavengers.org/wp-content/uploads/2010/01/Small-Plant-in-hands-photo-200x160.jpg" alt="" width="200" height="160" />According to the world&#8217;s only remaining viable encyclopedia, <a href="http://en.wikipedia.org/wiki/Greenwash">greenwashing</a> is the &#8220;practice of companies disingenuously spinning their products and policies as environmentally friendly.&#8221;</p>
<p>I&#8217;m interested in the graphic design motifs that seem to pop up whenever a product wants to advertise itself as Good for the Environment. I was inspired by my hilarious friend Gus&#8217;s <a href="http://www.youtube.com/watch?v=scqZT8SgGws">Media Show episode on greenwashing</a>, and I started thinking about all the sans-serif fonts and burlap lining the shelves of my local organic grocery store.<strong>*</strong></p>
<p>This is my first video, and I was a bit nervous. I used iMovie to do the editing, and I slapped the whole thing together in an afternoon with the help of some coffee and a misplaced sense of social justice.</p>
<p>I&#8217;d like to do more of this. If you guys have any suggestions for other ornery Librarian Avenger topics, I&#8217;d love to hear them.</p>
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<h6>* I live in San Francisco. I patronize an organic grocery store. I don&#8217;t own a car or a tv. Live the stereotype!<br />
** That&#8217;s <a href="http://www.emusic.com/artist/-/11592733/">Sister Rosetta Tharpe</a> playing in the background, who is the boss of you.</h6>
<div class="shr-publisher-919"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Flibrarianavengers.org%2F2010%2F01%2Fthe-typography-of-greenwashing%2F' data-shr_title='The+Typography+of+Greenwashing'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Flibrarianavengers.org%2F2010%2F01%2Fthe-typography-of-greenwashing%2F' data-shr_title='The+Typography+of+Greenwashing'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic --><p>Related posts:<ol>
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</ol></p>]]></content:encoded>
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