Instead of watching House episodes all day like a normal person, I spent one of my vacation days making a video about the media practice of greenwashing.

According to the world’s only remaining viable encyclopedia, greenwashing is the “practice of companies disingenuously spinning their products and policies as environmentally friendly.”

I’m interested in the graphic design motifs that seem to pop up whenever a product wants to advertise itself as Good for the Environment. I was inspired by my hilarious friend Gus’s Media Show episode on greenwashing, and I started thinking about all the sans-serif fonts and burlap lining the shelves of my local organic grocery store.*

This is my first video, and I was a bit nervous. I used iMovie to do the editing, and I slapped the whole thing together in an afternoon with the help of some coffee and a misplaced sense of social justice.

I’d like to do more of this. If you guys have any suggestions for other ornery Librarian Avenger topics, I’d love to hear them.

* I live in San Francisco. I patronize an organic grocery store. I don’t own a car or a tv. Live the stereotype!
** That’s Sister Rosetta Tharpe playing in the background, who is the boss of you.

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I tried out Cornell Library’s book-delivery service this week. A nice stack of David Foster Wallace books quickly appeared at my workplace yesterday afternoon, and I got a friendly call when they arrived.

If you are a Cornell student or staff, you can have library books delivered to any library-location of your choice for free. For me, this means walking upstairs to our sunny little ornithology library overlooking the pond, and sitting by the fireplace for a bit.

I’m an irredeemable Amazon.com addict, so I view as a right the ability to learn about a book, click a few links, and have said book delivered to me. Imagine my pleasure at being able to do this without paying for it.

Unfortunately, you pretty much have to be told about the service to find out about it, unless you are the type of user who clicks links labeled “requests” on library websites and enjoy library jargon. Like many public services in the country, the crucial step of communicating to humans was overlooked.*

*Many nonprofits seem to say to their clients: “Look, we provide a valuable and benevolent service. You could at least be arsed enough to jump through a few design hurdles in order to discover our valuable service that you don’t know exists because of our design hurdles.”

I’m not sure, but I think the Cornell Library Patron narrative is supposed to go like this:

1. A student or staff member goes into the library catalog and searches for some interesting books, thinking “Hey, I’ll go pick these up at the five separate library locations where they are housed”
2. The patron adds each book to her “bookbag” (navigating a series of hurdles involving ID numbers, multiple passwords unique to the library system, and cute-not-descriptive service names) to create a list of books she wants to get.
3. A MIRACLE OCCURS HERE
4. The patron mysteriously knows that she can have her books delivered.
5. The patron clicks into the catalog page for each book (students love catalog pages!) and separately clicks “requests” at the bottom of the page, knowing instinctively that book delivery is a “request”.
6. The patron chooses “Book Delivery Services (9996 available)” from a dropdown list conveniently located below the fold.
7. Assuming the patron does not receive the helpful error message “Your Patron Initiated Call Slip Request failed. This item is not available for Call Slip requests.” like I just did (Patrons Love Call Slip Requests!), she enters her ID number again.
8. The patron is familiar with the names and locations of the dozens of small on-campus libraries and selects her nearest branch.
9. The patron knows that, unlike use of the weight rooms, climbing wall, or campus cinema, the library book delivery service is free.
10. The patron clicks “submit request”, then repeats the process for each item she wants delivered.
11. The patron celebrates her triumph with a fine malt beverage.

Still, mad useful if you know about it.

The financial advice site Get Rich Slowly suggests using the library as a frugal way to save money on books. I agree, and am going to endure more bad OPAC design in the interest of financial progress. Stay tuned.

Cornell librarians: Please do not kill me. I’m glad to have your services. Bad online user experiences are common in the library world. I’m sure you are busy right now improving the OPAC and writing clear non-jargon filled text describing your services. Go Big Red!

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Thanks for all of the kind comments on the previous post. They really helped balance the freaking out I had to do when a kind well-meaning soul posted this link as an example of a REALLY GOOD children’s website.

Ok. Let’s go through this again. Slowly. This time I’m going to spell it out.

Anyone can make a website. The web is the most democratic publishing forum ever conceived. But, unfortunately, just because you can do something doesn’t mean you are the best person to do it. It is an unpleasant fact that most library websites, most digital libraries, most catalogs and electronic collections are badly designed.

And by badly designed, I mean this. Ugly. Ill-conceived. Verbose. Inaccessible. Acronym rich. Confusing. Lofty. Unnecessarily complex. Deprecated. Self-absorbed. Low-quality. Pointless. Patronizing.

Are you still with me? Remember, I’m being a bitch so that you don’t have to.

There is a tendency in the library community to blow sunshine up each other’s asses, as though our intent to do good were enough. As though our good works shouldn’t be held to the same standards as commercial products because we are Nice. People don’t seem to criticize each other’s work in this profession. Which makes for a perfectly lovely working environment where you can find yourself producing piles of junk because all you have heard is happytalk from supportive colleagues. And that’s not Nice. Nope. Not at all. That’s painful and embarrassing and rather cruel.

You would tell a friend if she had toilet paper on her shoe, right? Gentle criticism (not my specialty, obviously) has a place in any relationship, especially when the stakes are high. When your TP-shoed friend is about to go up on stage in front of a bunch of elementary school kids, they probably aren’t going to listen to her charming and educational speech. They are going to see the toilet paper and turn into a pack of hyenas.

And it’s a shame, because the Internet Children’s Digital Library (and the gajillion sites like it with smaller budgets) have the potential to become popular resources if they will only make the connection between quality of content and quality of interface. Like so many digital collections, they have great ideas, like sorting books by color, but they don’t have the skill or the perspective to realize these ideas. And they don’t have the humility to hire someone who does. So up they go in front of the auditorium with a big wad of TP dragging behind them.

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