According to the world’s only remaining viable encyclopedia, greenwashing is the “practice of companies disingenuously spinning their products and policies as environmentally friendly.”

I’m interested in the graphic design motifs that seem to pop up whenever a product wants to advertise itself as Good for the Environment. I was inspired by my hilarious friend Gus’s Media Show episode on greenwashing, and I started thinking about all the sans-serif fonts and burlap lining the shelves of my local organic grocery store.*

This is my first video, and I was a bit nervous. I used iMovie to do the editing, and I slapped the whole thing together in an afternoon with the help of some coffee and a misplaced sense of social justice.

I’d like to do more of this. If you guys have any suggestions for other ornery Librarian Avenger topics, I’d love to hear them.

* I live in San Francisco. I patronize an organic grocery store. I don’t own a car or a tv. Live the stereotype!
** That’s Sister Rosetta Tharpe playing in the background, who is the boss of you.

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