Liz Henry from BlogHer describes how to hide content on the Internet:
“Obscurity through verbosity”
I think this also explains the reason why many academic websites have trouble finding readers. Digital Librarians take heed! Avoid unnecessary words.
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It also explains why most academic writing in general is useless for anything other than impressing other academics. See also, how to deconstruct almost anything and, to a slightly lesser extent, the Alan Sokal Social Text Debacle.
Lovely turn of phrase, though.
“Obscurity through verbosityâ€
Now THAT would make a great button!